The best tool you have to convey your message persuasively to your prospects is words. Copywriting is how we help you write words almost impossible for your prospects to ignore.
It's All About Using Words To Persuade Your Prospects Just How They Love To Be Persuaded.
Invariably, words are living things. There are words that convey truth just as there are words filled with distrusts. There are weak ones as well as strong ones that bristle with power and conviction.
There are words for describing food that makes the mouth waters. These words, however, don’t exist on the surface of the pond. They are deep down within the debris.
That’s where our copywriters go to write copies. To find words most suitable for every action, and every emotion necessary to sell the product.
Our Copywriting Philosophy
People Buy From People They Trust
Over the years, we found that to successfully sell a man a piece of your product, he must feel a personal connection and trust with you.
But trust is a personal thing that’s hard to achieve especially from a distance. However, people quickly extend friendship and complete confidence to those with whom they share mutual agreement and sympathy.
So, for every copy we write, we try to find a common interest between the copy and the reader. so that as he reads along, he either nods or smiles at something that’s completely his.
Behind Every Voluntary Action, There's A Motive Behind Of It
We believe that the idea that makes a man want to buy a large TV screen for his living room may be the benefit of a clearer picture that comes with large screens. But the motive that makes him forget all else, that seduces him to buy might be the feeling of self-indulgence and honour he receives from impressing friends and family with his large screen.
We write copies based on the idea that if the reader is to voluntarily reach for his debit card, an irresistible motive for doing so must be aroused within him. This motive is beyond the ordinary appeal of benefits and functionalities.
We see it as an inevitable duty to find these motives from within and outside the product and then supply the right amount of fuel to arouse it in the reader.